In Loving Memory of Josh Burack
1970 – 2025
Co-Founder & Managing Director, Zeus Sports Marketing
Honoring a Global Sports Marketing Visionary
Josh was a veteran sports marketing professional whose distinguished career spanned over 30 years across multiple continents. Known for his energy, leadership, and deep industry expertise, Josh made immense contributions to general management, global media rights distribution, sponsorship sales, event operations, and TV production.
American by passport, Josh was a true global citizen who lived and worked abroad for nearly three decades across the United Kingdom, Hong Kong, Thailand, Australia, and Singapore.
Tributes & Remembrances
“Words really cannot express the departure of Josh from our lives. The entire ZSM team is shattered at the loss of such a distinguished, admired and talented leader and colleague. I am personally devastated to lose my best friend and business partner, and our sincerest heartfelt condolences go out to his dear family, friends, and everyone who knew the loving, loyal, dedicated, vibrant, funny, talented and incredible person Josh was. His fight to the end epitomised who he was – tenacious, full of drive and hungry for ever more success. You were a class act. Rest In Peace Brother.”
— Nick Haigh, CEO & Founder, Zeus Sports Marketing
“Over 20 years as a trusted professional partner and a close friend, we have battled against the turbulent times of Asian sports together, and I will never forget the major projects we worked on side by side. He was always professional, and his strong leadership and sense of responsibility served as a role model for all of us. I am proud of the way he faced his illness with courage until the very end.”
— Hiroshi Mochizuki, Senior Director, Dentsu International Sports
“In my 35+ year career, I have never come across a sports media executive who was so respected and revered. Josh always tried to do the right thing for the people he came into contact with. His courage, loyalty and enormous heart, right to the end, were an inspiration to all those close to him.”
— David Basheer, Australian FIFA World Cup Commentator
A Remarkable Journey & Legacy
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Early Production Career: After graduating in Communications from American University, Josh spent a decade producing major global events for networks like CBS, NBC, ABC, FOX Sports, and ESPN—covering ATP/WTA tennis, NFL Super Bowls, NCAA Basketball, and the FIFA World Cup.
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Asian Sports Media Pioneer: Joining World Sport Group in 1997, Josh revamped “Asia Sport”, winning ‘Best Sports Programme’ at the Asian Television Awards. As APAC Director at IEC in Sports (2000–2012), he expanded the agency’s footprint across key Asian markets and led a six-fold increase in major event contracts across Olympic and world federation sports.
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Executive Leadership at Dentsu & Asian Tour: After earning his MBA at the National University of Singapore, Josh served as SVP at Dentsu Sports Asia, managing Olympic Games broadcasts and major corporate accounts. In 2016, he became CEO & Commissioner of the Asian PGA Tour, spearheading a period of transformational expansion, new global alliances, and bringing the tour back to China.
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Zeus Sports Marketing & Dentsu Inc.: Rejoining forces with his long-time colleague Nick Haigh, Josh co-founded ZSM into a premier boutique agency distributing global betting/data rights and leading consultancy projects for Dentsu Inc. across top-tier international properties.
Family & Memorial Contributions
Josh is survived by his loving wife of 22 years, Michiko, their daughter Mia, son Zack, his mother Brenda, and his family across the United States.
In memory of Josh and in honor of his lifelong connection to sports, donations may be made to a cause close to the Burack family’s heart: Donate to Special Olympics Asia Pacific